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ARTICLE · 18 SEPTEMBER 2019

Haute Couture Versus Fast Fashion

Nowadays, we live in an era in which fashion changes and evolves in a blink of an eye. This constant changes in fashion are mostly within the fast fashion industry; while luxury and haute couture brands tend to move at a slower pace.

MexicoIntellectual Property

Nowadays, we live in an era in which fashion changes and evolves in a blink of an eye. This constant changes in fashion are mostly within the fast fashion industry; while luxury and haute couture brands tend to move at a slower pace. The products fashion brands in general offer to the public, directly respond to a series of elements that are part of the before and after processes.

The gap between fast fashion brands and luxury ones falls mainly in the costs behind the manufacturing of the products. The expenses are the result of the amounts of money invested in the trademark and other types of intellectual property protection, workforce, quality of the materials used, the compliance of environmental legislations, etc.

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