Your search for ‘IMS Legal Strategies’ returned 41 results

The Eveready survey format is a widely accepted methodology for measuring likelihood of confusion in trademark disputes, particularly when a well-known mark is already established in consumers' minds. This article examines the origins of this survey format, explains how it differs from alternative approaches, and demonstrates its application through real-world intellectual property cases.

How do expert witness recruiters identify, vet, and align the right experts for complex litigation matters? This discussion explores the strategic process behind expert selection, from early collaboration and credential evaluation to communication assessment and conflict analysis, using real case studies involving dinosaur fossil disputes and medical device patent litigation.

When companies make mistakes, their response can define their future more than the error itself. Research shows that 91% of jurors believe how a company handles a misstep is as important as the mistake, making transparency, accountability, and customer-centric solutions critical to preserving trust and reputation.

Artificial intelligence is transforming how litigation teams prepare and present evidence in the courtroom, but its use raises critical questions about credibility, transparency, and juror perception. As AI tools become more sophisticated in enhancing visual evidence and streamlining trial preparation, legal professionals must navigate the fine line between legitimate enhancement and problematic alteration. Understanding when AI supports the evidence versus when it undermines trust has become essential for

Trial lawyers routinely plan witness order and closing arguments with precision, yet often overlook a critical factor influencing jury performance: the human circadian rhythm. Research on cognitive patterns throughout the day reveals that jurors' analytical abilities, attention spans, and decision-making capacity fluctuate predictably, with implications for everything from evidence presentation to deliberation timing.

How can trial attorneys leverage visual aids to improve jury comprehension and retention of complex case information? This article explores the science behind visual learning and demonstrates how strategic use of timelines, graphs, scene representations, and legal concept tutorials can transform abstract legal arguments into memorable, persuasive narratives that resonate with jurors.

Drawing on decades of litigation experience, a seasoned jury consultant reveals why successful trial lawyers must function as educators first and advocates second. The article explores the cognitive science behind jury decision-making and provides a framework for structuring complex legal information so jurors can understand, retain, and apply it during deliberations.

Engaging a jury consulting firm can significantly impact case outcomes, but even experienced trial lawyers often make costly mistakes during the selection and engagement process. Understanding common pitfalls—from hidden costs and premature mock trials to overreliance on AI and excluding graphics consultants—can help legal teams maximize the value of their jury consulting investments and improve trial preparation.

Senior jury consulting advisors explore how fundamental values like fairness, personal responsibility, and compassion shape juror decision-making in the deliberation room. Through the Mental Mining® framework, trial attorneys can identify which core values resonate in their cases and develop more effective advocacy strategies that connect with jurors on a deeper psychological level.

Trial themes serve as the framework through which jurors interpret evidence and shape their overall perception of a case. This article explores how strong trial themes keep case presentations organized, make arguments more memorable, help jurors understand complex details, add emotional impact, and maintain focus on core issues throughout the trial process.

Federal Rule of Evidence 107 is reshaping how trial lawyers approach visual strategy and demonstratives in the courtroom. This discussion examines the critical distinction between illustrative aids and admitted evidence, exploring why early visual planning has become essential for effective trial advocacy and how transparency and structure can enhance juror comprehension.

Senior litigation experts discuss how early case strategy sessions can transform courtroom outcomes by integrating team alignment, unified messaging, and persuasive case narratives. Learn practical techniques for Mental Mining, identifying active jurors, and developing core value-driven themes that resonate in jury trials, arbitrations, and regulatory proceedings.

How can legal teams leverage artificial intelligence in litigation support and trial presentation while maintaining ethical standards, evidentiary integrity, and juror trust? IMS experts explore the critical balance between AI-enhanced evidence and credibility concerns in modern courtroom practice.

Jurors judge credibility from the moment a witness is called, weighing likeability and intent alongside competence. IMS jury consultants discuss what it takes to prepare CEOs and senior executives for testimony under pressure, including the importance of the "neighbor tone," avoiding over-preparation, and maintaining consistency between deposition and trial.

Effective trial communication requires attorneys to make complex information understandable, establish credibility, and give jurors a story they can follow and remember. In this IMS Insights Podcast episode, Senior Jury Consulting Advisor Keith Pounds, PhD, speaks with Maggie Mendenhall Casey, Deputy General Counsel for the City of Chicago and 2025 recipient of the Earl B. Dickerson Award, about what it takes to communicate effectively in the courtroom.

Blockbuster's downfall and Netflix's rise illustrate a critical business lesson: companies that focus solely on existing buyers miss crucial insights from non-buyers.

Catastrophic personal injury cases require more than medical records to establish full damages. Coordinated expert analysis across life care planning, vocational assessment, economic damages, medical expertise, and demonstratives connects injury evidence to future care needs, work capacity limitations, and quantifiable financial losses, creating a comprehensive damages position for settlement or trial.

Survey controls are essential tools in litigation research that help eliminate noise and bias from survey data. Like placebos in medical research, controls detect responses influenced by factors other...