Pitfalls To Avoid When Hiring Jury Consulting Firms

Engaging a jury consulting firm can materially shape the trajectory and outcome of your case. The right team brings not only insight into juror decision-making, but also discipline around strategy, sequencing, and execution. Yet even experienced trial lawyers can fall into common traps that limit the value of these engagements or undermine them entirely.

In the last 20 years, the litigation industry has seen a surge of jury consulting service providers, and not all approach pricing, strategy, and service the same way. Educating yourself about what matters most and where mistakes can occur will keep your trial preparation running smoothly and ensure your dollars are well spent improving outcomes. Below are several key pitfalls to avoid when engaging jury consultants.