Seeing Is Believing: The Strategic Use Of Trial Visuals

Effective jury trial strategies are based on how jurors interpret and retain key information. Not only must trial attorneys effectively communicate the condensed factual details of the case, but they must also engage jurors to care about and remember the information presented.

George Bernard Shaw wrote, “The problem with communication is the illusion that it has been accomplished.” What does this mean for the courtroom? If jurors are not interested, they will not remember the facts of your case, especially numbers, dates, and other details.

Voice modulation, the ability to simplify technical information for a non-technical audience, and an engaging story structure are necessary for advocates to effectively communicate their client’s case. However, since 65% of people are visual learners¹ and more apt to remember what they see or touch compared to what they hear,² effective trial visuals are potentially the single most critical factor in jurors’ understanding of your case.