A consent agreement was filed with the Competition Tribunal on June 28, 2011 whereby Bell Canada, Bell Mobility and Bell ExpressVu (collectively, "Bell") must pay an administrative monetary penalty ("AMP") of $10 MILLION DOLLARS, modify all non-compliant advertisements within 60 days and pay the $100,000 dollars in costs and disbursements incurred by the Competition Bureau (the "Bureau") during the course of its investigation.