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ARTICLE · 02 JANUARY 2014

CASL Regulations: At Last

Heenan Blaikie LLP
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Industry Canada released its final regulations to Canada’s anti-spam legislation (CASL) on December 4, 2013.

CanadaLitigation, Mediation & Arbitration
Marketing, Advertising & Regulatory Group
Marketing, Advertising & Regulatory Group

Industry Canada released its final regulations to Canada's anti-spam legislation (CASL) on December 4, 2013.

Bottom line: Canada's new anti-spam law will take effect on July 1, 2014, and it includes significant penalties for violations. Organizations should review the various messages they send out to ensure compliance by the deadline.

CASL regulates the sending of "commercial electronic messages" (CEM) (defined broadly to include text, sound, voice and image messages) sent to an email, instant messaging, telephone or similar account. In general, absent certain exceptions, CASL prohibits the sending of CEMs unless the recipient has provided express or implied consent and the message complies with prescribed form and content requirements.

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