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While the notification of provisions and rules under India's Digital Personal Data Protection Act, 2023 (the "DPDP Act") is awaited, organizations need to plan ahead.

On 15 June 2026, the Reserve Bank of India (RBI) issued, inter alia, the Reserve Bank of India (Non-Banking Financial Companies – Responsible Business Conduct) (Second Amendment) Directions, 2026, introducing a comprehensive new chapter governing how non-banking financial companies (NBFCs) (including housing finance companies (HFCs)) advertise, market, and sell their own and third-party financial products and services, as set out under the Reserve Bank of India Directions, 2025.