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The "company name" or "business name" is the designation of a company chosen by the company itself and registered in the Commercial Register.

The Ordinance on the Use of the Name "Swiss" for Watches (the "Swiss Made" Ordinance for Watches) adopted in 1971 regulates the use of the indication of source "Swiss" for watches.

In its decision of April 17, 2025 (B-6194/2024), the Swiss Federal Administrative Court (BVGer) ruled in appeal proceedings (following the IPI's opposition decision) between CyOne Security AG and VERMOP...

Trademark law is a complex field that often raises questions and uncertainties for entrepreneurs, creative professionals and start-ups.

Registering a trademark is a crucial step for companies and individuals who want to uniquely position and protect their products or services.

In today’s business world, brand identity is crucial for a company’s success. It represents the values, quality, and trust that customers associate with a company. But markets, trends, and target groups change, and sometimes it is not enough to maintain the existing brand image. This is where rebranding comes in - a strategic process in which a brand is given a new appearance or a new positioning.

In a recent decision, the Federal Supreme Court decided a case opposing Arthursgroup SA ("Arthur I") on the one hand and Swiss Arthur Prod SA ("Arthur II") on the other hand.

In the past year, the Swiss Supreme Court (SSC) rendered noteworthy decisions clarifying fundamental questions in Swiss trade mark law, inter alia, relating to the three-dimensional trade mark...

The General Court of the European Union upheld the decision of the EUIPO to refuse registration of the "Pablo Escobar" trade mark. What are the chances of registration in Switzerland?

Switzerland regularly positions itself in the top ranks of the WEF Global Competitiveness Index.

On 10 January 2022, we published a first blog post on customising under the title Tuning (in Particular Car Tuning) from an Intellectual Property Perspective.

The European Union has comprehensively reformed its design law, establishing a modern foundation for design protection that will significantly impact Swiss companies operating in the EU market. These changes, effective July 1, 2026, affect businesses offering products, spare parts, or digital products in the EU or seeking protection there.

L'Office suisse de la propriété intellectuelle a récemment publié sa nouvelle pratique concernant l'examen de la similarité entre des produits / services offerts dans des environnements virtuels...

In the past year, leading decisions were issued in Switzerland that helped in clarifying fundamental questions in Swiss trade mark law and contributed to legal certainty.

스위스 상표등록증을 가지고 있으면 중국에서 “SWISS”관련 상표를 등록할 수 있을 까요?답이 예외일 수도 있다.

WIPO is the World Intellectual Property Organization, which is the global forum for intellectual property (IP) services, policy, information and cooperation.

Under Swiss law, using or applying prohibited substances per se is not a criminal offence for the athlete using or applying the substances.