21 results found

In the last decade, Bulgaria has joined the worldwide frenzy for craft beer. Dozens of small brewers have emerged, bringing new flavors, quality ingredients, techniques, and of course...

A new Law for the provision of digital content and digital services and for the sale of goods (the "Law") entered into force on 1st January 2022 in Bulgaria.

In light of that trend, the competent authorities pay more attention on such alternative advertising channels.

Bulgaria's Council of Ministers has opened public consultations on proposed amendments to the Ordinance on the conditions, rules and procedure for regulating and registering the prices of...

The Bulgarian Commission on Protection of the Competition (CPC) recently provided again its interpretation on the definition of "misleading advertising".

Earlier this year, the Bulgarian Supreme Administrative Court (the "SAC") had the chance to evaluate the misleading potential of an advertisement of a Bulgarian cryptocurrencies...

Directive (EU) 2019/2161 as regards the better enforcement and modernisation of Union consumer protection rules (the "Omnibus Directive") was implemented...

In a recent legislative update in the Bulgarian Gambling Act, major changes to regulations governing organisers of gambling games and activities and gambling advertisements...

September 2024 – As we have previously reported, just a few months ago Bulgaria introduced major changes to the regulations governing organisers of gambling games and activities...

Only the price, effectively applied for a period of at least one month, can be used as a reference price in the announcement of a discount offer in Bulgaria.

On July 8th, 2025, the Council of the EU adopted a decision pursuant to which Bulgaria was admitted as a member of the Eurozone as of January 1st, 2026.

On 22 March 2023, the European Commission published a proposal for a Directive on Green Claims. The proposed Directive aims to tackle false environmental claims...

Bulgaria has introduced a new licensing regime for gambling affiliate operators, requiring separate licences for performance-based promotion of gambling games. The amendments impose strict compliance obligations, substantial government fees, and significant financial penalties for violations, fundamentally changing how affiliate marketing is regulated in the Bulgarian gambling sector.

Businesses have relied on marketing campaigns (including special offers and games) for decades to popularize their services and products.

In April 2024, the Bulgarian Parliament adopted amendments to the Gambling Law which entered into force on 18 May 2024.

During the past several years the Bulgarian Commission on Protection of Competition ("CPC") has devoted special attention to advertisements promising the "best product / service," the "lowest price" or the "highest quality."

On 19 November 2020 the Bulgarian Commission for Protection of Competition ("CPC") fined Olineza Premium OOD ("Olineza")

include or promote any discrimination based on grounds such as sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;