Pursuant to article, 75 from the Radio an Television Act (RTA)
commercial communications must be clearly recognisable as
such. Surreptitious commercial communications prohibited. Pursuant
to article 75, paragraph two of the RTA, 'surreptitious
commercial communication' means the representation
in words or pictures of goods, services, the name, the
trademark or the activities of a producer of goods or a
provider of service in programmes.
This representation comes into question when intended by the
media service provider to serve as advertising and could mislead
the public as to its nature, in particular if it is done in
return for payment or for similar consideration. Producers of goods
and providers of services may not exercise influence on
editorial content. Commercial communications shall not use
subliminal techniques. "Subliminal techniques" means
indirect methods, which are not identified as
commercial communications and are not recognised by the
