40 results found

Recently, more and more questions have arisen about where to draw the line between simple information and advertising a medicinal product.

Based on the Austrian Act on Dentists the Chamber of Dentists has issued a (re-strictive) Directive on Advertising. Amongst others the directive limits the size of advertisements in print media to the quarter of a page.

Just recently, media around the world reported about the Spanish football club Real Madrid spending the incredible sum of EUR 100 million to acquire the Welsh midfield star Gareth Bale from Tottenham Hotspur.

If you are following our NFT self-experiment, you already know what an NFT is and what it stands for. To recap (and add some technical perspective), an NFT is a unique assignment...

The Court of Justice of the European Union (CJEU) has deprived the audio recording and movie industries of one of their main instruments against the sharing of illegal internet content – the possibility to impose an injunction against an internet service provider (ISP) that requires it to install a system to filter electronic communications, especially those involving the use of peer-to-peer software.

The term "Ambush Marketing" was invented by the advertising business in the US in the 1980s. It stands for a special kind of marketing campaign where companies cleverly connect their goods or brands with a popular, often athletic, event.

The world’s biggest sporting event, the FIFA World Cup, runs for the next month, meaning "Ambush Marketing" will also be in the headlines.

In recent weeks, a new EU regulation, the so-called Digital Services Act, has come into force (the "DSA"). The DSA applies to intermediary services...

Following the abolishment of the Austrian prohibition of promotional bonuses, the admissibility of such sales promotion activities businesses is still confronted with certain pitfalls.

In a recent judgment, the German Federal Court of Justice (BGH) held that the claim "climate neutral" is ambiguous and often misleading unless the advertisement itself explains its specific meaning.

In early April 2019, the Austrian Federal Government published a draft of the Digital Tax Act 2020 which is currently under review.

The Digital Services Act ("DSA") was published in the Official Journal of the European Union on 27 October 2022. This means that the Act, targeting numerous online services...

Personenbezogene Daten verkörpern einen monetären Wert. Die Bereitstellung personenbezogener Daten wie etwa Kontakt- und Einkaufsverhaltensdaten ist eine (Gegen-)Leistung...

After a long consultation period, the European Commission recently published the new Block Exemption Regulation for Vertical Agreements (Regulation (EU) 2022/720 "VBER").

Die EK hat jüngst ihre Pläne zur Förderung des ökologischen Verbraucherverhaltens und der Verhinderung von Greenwashing veröffentlicht.

On 07.12.2020 (served on 28.12.2020), the Higher Regional Court (Oberlandesgericht Wien, OLG) delivered its ruling in the appeal proceedings Schrems v Facebook Ireland Ltd.

On 15 September 2016, the CJEU ruled in the Tobias McFadden case that a vendor offering an open free Wi-Fi network to the public cannot be held liable for copyright infringements...

As we wrote in last year's edition, sustainability claims are "trendy but tricky", at least from the perspective of advertisers: