ARTICLE · 16 JANUARY 2020

Medical Meets Beauty

Preslmayr Rechtsanwälte OG

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Based on the Austrian Act on Dentists the Chamber of Dentists has issued a (re-strictive) Directive on Advertising. Amongst others the directive limits the size of advertisements in print media to the quarter of a page.

AustriaMedia, Telecoms, IT, Entertainment

Based on the Austrian Act on Dentists¹ the Chamber of Dentists has issued a (re-strictive) Directive on Advertising². Amongst others the directive limits the size of advertisements in print media to the quarter of a page. Dentists must not make unobjective advertising, which is defined (amongst others) by promising to patients advantages or services which are in no connection with the dental services. The reserved section for the dental profession according to the Act on Dentists comprises not only the treatment and cure of dental diseases but also the performance of cosmetic and aesthetic intervention on teeth insofar such intervention requires a dental examination and diagnosis.

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