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ARTICLE · 11 MAY 2018

Artwork Reproduction As A Registered Trademark (Part 1)

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Even those who visit Amsterdam just for a moment usually don't miss their chance to "tick off" the must-sees of the city.

PolandIntellectual Property
Tomasz Gawliczek
Tomasz Gawliczek

Even those who visit Amsterdam just for a moment usually don't miss their chance to "tick off" the must-sees of the city. Aficionados of art or broadly understood culture will certainly appreciate Rijksmuseum in the capital of the Netherlands – a treasury holding the largest (more than five thousand pieces) collection of both national and European paintings in the country. Some of the staple artworks that are on display here, however, can nowadays be perceived from a different perspective. Now, beholding the painting by Rembrandt van Rijn entitled The Night Watch (or The Shooting Company of Frans Banning Cocq and Willem van Ruytenburch), displayed for visitors in a separate room, we can see it as a work of art having some highly appreciated aesthetic qualities or... a trademark. More specifically it is a registered European Union trademark no. 016613903 with the priority date of April 18, 2017 for goods covered in Class 1 in the form of strontium (metal).

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