I was deeply inspired by Peter Godfrey-Smith's Other
Minds: The Octopus, the Sea, and the Deep Origins of Consciousness
and hearing stories of a creature so utterly different from us and
so disembodied in how it processes the world, that it is the
closest we could ever come to meeting a real-life alien here on
planet Earth.
Fiercely intelligent, highly curious, and genuinely playful, the
octopus is a liquid mind in motion. These qualities are so
intriguing, they have led to a radically new idea in organisational
design.
Fascinated by the idea of this complex and continually adapting
creature, Phil Le-Brun and Jana Werner, two executives at Amazon
Web Services with years of experience in advising global
enterprises, began drawing parallels between the protean cephalopod
and organisations that were successful in implementing
organisational change.
