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ARTICLE · 09 NOVEMBER 2010

UOKiK Investigates Text Message Lotteries

Internetq Poland, the organiser of a popular text message lottery called "Empty Text Message", is the subject of new proceedings by Polish Anti-Monopoly Office (UOKiK).

PolandAntitrust/Competition Law
Malgorzata Urbańska
Malgorzata Urbańska
Mikolaj Piaskowski
Mikolaj Piaskowski

Internetq Poland, the organiser of a popular text message lottery called "Empty Text Message", is the subject of new proceedings by Polish Anti-Monopoly Office (UOKiK). UOKiK will check whether the company has used unfair market practice by sending to participants text messages suggesting that they are certain to win a prize.

UOKiK is currently conducting proceedings in eight other similar cases. These resulted from numerous complaints by consumers about the lotteries, following which UOKiK looked at their terms & conditions, text message templates, winners' lists and TV & radio adverts.

UOKiK's opinion is that the adverts suggested that anybody sending a text message would win a prize whereas, in fact, only a few winners were drawn by the organiser. In many cases, it was also unclear how much it would cost the consumer to send a text message and take part in the lottery. UOKiK also monitors internet pages offering tests such as IQ checks. In order to receive the

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