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ARTICLE · 05 APRIL 2023

Philippines Practice Update: Changes To Non-Traditional And Well-Known Marks

The Philippines has introduced new trade mark regulations which will allow a greater range of non-traditional visual trade marks, require electronic communication and online filing

PhilippinesIntellectual Property

The Philippines has introduced new trade mark regulations which will allow a greater range of non-traditional visual trade marks, require electronic communication and online filing, advanced payment of fees, and apostilled supporting documents. Additionally, the criteria for determining whether a mark is well-known has been removed.

The trade mark regulations took effect on 15 February 2023, replacing the 2017 regulations. The substantive changes are as follows:

1. Non-traditional visual trade marks are now acceptable.

The 2023 Trade Mark Regulations take the Philippines closer to other developed countries by allowing the registration of non-traditional visual trade marks such as:

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