The Philippines has introduced new trade mark
regulations which will allow a greater range of non-traditional
visual trade marks, require electronic communication and online
filing, advanced payment of fees, and apostilled supporting
documents. Additionally, the criteria for determining whether a
mark is well-known has been removed.
The trade mark regulations took effect on 15 February 2023,
replacing the 2017 regulations. The substantive changes are as
follows:
1. Non-traditional visual trade marks are now
acceptable.
The 2023 Trade Mark Regulations take the Philippines closer to
other developed countries by allowing the registration of
non-traditional visual trade marks such as: