Launch Of Regulations On Well-Known Marks

The Intellectual Property Office of the Philippines (IPOPHL) is set to launch the Regulations on Well-Known Marks, establishing the Register of Well-Known Marks in the Philippines, on 28 April 2025.

Under these new regulations, a mark may be declared well-known if it meets the following minimum requirements:

• The duration, extent, and geographical area of any use of the mark, including promotional activities such as advertising, publicity, and presentation at fairs or exhibitions.
• The market share of the goods and services associated with the mark, both in the Philippines and internationally.
• The degree of inherent or acquired distinctiveness of the mark.
• The quality image or reputation that the mark has developed.