In Good Spirits: The Geographical Indication War Over 'Pisco'

In a time when cultural heritage and brand identity are increasingly intertwined, the significance and controversy surrounding India's Geographical Indication ('GI') law has reached new heights. The dispute involving Prada and Kolhapuri Chappals arose when Prada presented sandals that closely resembled the GI-tagged Kolhapuri chappals, doing so, without proper attribution or engagement with Indian artisans. This incident led to significant backlash recently. In this heated context, the Delhi High Court's decision dated 7 July 2025 in the case of Asociación de Productores de Pisco A.G. v. Union of India & Ors¹. takes on greater importance. The Court conducted a thorough examination of the provisions regarding the prohibition of GI registration in specific instances, as well as the registration of homonymous GIs. This decision exemplifies how Indian courts are navigating the evolving landscape of GI law, aiming to safeguard traditional products while ensuring