AI In Filmmaking: The Impact Of Generative Content In Filmmaking

INTRODUCTION

Artificial intelligence (AI) has rapidly moved from experimental labs into the heart of creative industries, and filmmaking is no exception. The rise of generative AI tools means that filmmakers today can produce realistic visuals and create entire universes from just the prompt of a few words. We have even seen real-time scenarios where it has simulated and enhanced real-time actors' performances with just a few prompts. Examples can be seen with the last winner of the Oscars 2025 Best Actor Award to Adrien Brody, in the film "The Brutalist".¹ The director Brady Corbet himself has acknowledged the fact that there was indeed use of AI to enhance the Hungarian of the Actor's character.