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ARTICLE · 23 MAY 2014

CBP’s First Cookie Law Investigation: YD Violates Privacy Rules And Telecommunication Rules

De Brauw Blackstone Westbroek
De Brauw Blackstone Westbroek
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De Brauw Blackstone Westbroek

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The online advertising agency YD Display Advertising Benelux violates Dutch privacy rules by using personal data of internet users without their consent.

NetherlandsPrivacy
Lokke Moerel
Lokke Moerel
Wanne Pemmelaar
Wanne Pemmelaar
Alex Van Der Wolk
Alex Van Der Wolk
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CBP's first cookie law investigation: YD Display Advertising Benelux violates Dutch privacy rules and telecommunication rules.

The online advertising agency YD Display Advertising Benelux (YD) violates Dutch privacy and telecommunication rules by using personal data for the behavioural targeting of internet users without their consent. This is the conclusion of the Dutch Data Protection Authority (College Bescherming Persoonsgegevens, CBP) after it investigated YD's processing of personal data. The CBP found that YD places tracking cookies with visitors to their websites to show personalised advertisements. Although the cookie rules came into force in the Netherlands in early June 2012, they had not yet been enforced. This is the first time that the CBP has conducted an investigation into the placement of cookies. Companies (that have not yet done so) are advised to review their use of cookies and, where required, ask for the visitor's prior consent.

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