The new regulation and directive on cross-border distribution of
collective investment undertakings introduce: (i) a definition of
pre-marketing, (ii) uniform requirements for marketing materials,
(iii) the possibility of ex-ante notification of marketing
materials (when marketing to retail investors), (iv) rules for
de-notification, (v) new rules aimed at transparent and
proportionate fees and charges levied by competent authorities and
(vi) a new central (ESMA) database on the cross-border marketing of
collective investment undertakings.
Background
The long awaited regulation ((EU) 2019/1156) and directive ((EU)
2019/1160) with respect to the cross-border distribution of
collective investment undertakings were recently published in the
official EU journal (the Cross-border Laws). Aim
of the Cross-border Laws is to reduce (regulatory) barriers
currently hindering cross border distribution of investment
undertakings.