Cosmetics Ad For Biodermal 60+ Cream

It's OK to use 'ad-speak' in advertising, certainly with cosmetics. Consumers are fully aware that they'll often see advertising hyperbole at work. But factual descriptions of effects have to be true. Since the case about Biodermal 60+ day and night cream, at the Appeal Board of the Advertising Code Commission (College van Beroep van de Reclame Code Commissie), we now know exactly how the rules on evidence stand when it comes to cosmetics ads. Omega Pharma stated on the website that this Biodermal anti-age 60+ cream "contains vitamin A. This encourages natural cell renewal and promotes a smoother, glowing complexion". The Appeal Board felt this was a vague claim at best. Omega Pharma supported the effect of Vitamin A (retynil palmitate) in the quantities it used with scientific, peer-reviewed studies. Furthermore, independent experts had their say on the effect of Vitamin A. The ruling makes it clear that opinions from experts can be a good way of