Angelika Hellweger of Rahman Ravelli considers the case and
campaigners' efforts to challenge businesses making false
environmental statements.
A court has found that the Dutch airline KLM misled customers
with vague environmental claims.
In a
greenwashing case brought by the campaign group Fossielvrij
(Fossil-free), the district court of Amsterdam ruled that KLM had
broken the law, with misleading advertising involved in15 of the 19
environmental statements the court assessed.
Several of KLM's claims about its environmental ambitions
were declared misleading as they were too vague. The airline was
found to have painted an "an overly rosy picture" of its
sustainable aviation fuel. The court was also critical of KLM's
portrayal of tree planting as a way of offsetting flight
emissions.
