Advertising, Marketing & Promotion Comparative Guide

1 Legal framework

1.1 What are the main legislative and regulatory provisions that govern advertising in your jurisdiction?

Mexican advertising law was recently reformed through the introduction of two important new statutes:

• the Outdoors Advertising Law of Mexico City.
• Influencer Guidelines by Federal Consumer Protection Agency

Many other statutes may also apply to advertising and marketing, such as:

• the Federal Consumer Protection Law;
• the General Health Law;
• the Industrial Property and Copyrights Law;
• the Civil Code; and
• the Data Protection Act.

1.2 Which bilateral or multilateral instruments or treaties with effect in your jurisdiction (if any) have particular relevance for advertising in your jurisdiction?