Influencers Advertising Guide.

Last August 21, PROFECO ("Procuraduría Federal del Consumidor" for its acronym in Spanish) published the "Advertising Guide for Influencers" in a very innovative and visual format, which regulates the content of advertisement that Influencers publish in their social networks.

Nowadays, the most powerful means to reach consumers is through opinions made by influencers in their social networks and other digital platforms regarding certain products or services, however, when they publish content in their social media, they become subjects of legal obligations that must be considered to avoid sanctions by PROFECO. For this reason, the authority has published rules that protect the content of the publications made by Influencers.