Tourism And IP: A Bond Beyond What Is Evident

Touristic service-provider enterprises, such as the most prestigious hotel chains, the restaurants in fashion, and every entertainment center, are in a constant competition for providing the best quality service to their clients in order to gain their preference, as they set their strengths in an image built firstly on the satisfaction of their clients and then on marketing as its foundations. Whenever we think of protecting these services, we normally seek trademark protection.

However, it is important to highlight that there is a wide spectrum of elements present in touristic activities, which are essential to the entrepreneurs of the touristic sector, that are protected with other types of Intellectual Property (IP) rights.