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ARTICLE · 30 JUNE 2025

Utilising Chatbots: Insights For Business Success

Chetcuti Cauchi Advocates
Chetcuti Cauchi Advocates
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Chetcuti Cauchi Advocates

Chetcuti Cauchi Advocates

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As the proliferation of AI continues, so does the legal regulation of AI use cases.

MaltaTechnology
Danielle Mercieca
Danielle Mercieca
Susanna Grech Deguara
Susanna Grech Deguara
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As the proliferation of AI continues, so does the legal regulation of AI use cases. With the widespread adoption of chatbots by businesses, it has become crucial for companies to understand and adhere to the legal and ethical considerations associated with their implementation. Ensuring transparency, data protection, and compliance with AI regulations can help mitigate potential liabilities and enhance customer experience.

kEY lEGAL ISSUES

  1. Regulatory Implications: Chatbots must comply with obligations for low-risk AI systems under the AI Act, unless used in high-risk sectors.
  2. Liability: Incorrect information from chatbots can lead to liability.
  3. Data Protection: Compliance with GDPR is required during chatbot implementation.

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