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ARTICLE · 20 OCTOBER 2025

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Tough Times For Influencers – AGCOM's New Code Of Conduct

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The Italian Communications Authority (AGCOM), with Resolution No. 197/25/CONS, has issued new guidelines and a Code of Conduct for the regulation of content disseminated by "significant" influencers.

MaltaMedia, Telecoms, IT, Entertainment
Maria Letizia Mancini
Maria Letizia Mancini
Quirino Mancini
Quirino Mancini
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Influencers, streamers, and creators, professionals who provide and disseminate digital audiovisual content created, produced, or selected, have been rampant in the world of communication and social media for years, with a significant and, sometimes, dangerous ability to influence the choices and orientations of young users in particular.

Their significant ability to influence the economic and social behavior of their followers, due to their considerable impact on the behavior and choices of this audience, has therefore led the Authority to regulate the activities of relevant influencers, equating them with those of audiovisual media service providers. This results in responsibilities and obligations, similar to those of traditional broadcasters, to comply with the general principles governing commercial communications in accordance with the provisions of the Consolidated Law on Audiovisual Media Services (TUSMA, Legislative Decree No. 208/2021) and the Code

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