Share on LinkedInShare on LinkedIn

ARTICLE · 21 APRIL 2026

Transparency Of Information And Generative Artificial Intelligence: The Italian Competition Authority Accepts DeepSeek Commitments Tackling Hallucinations In AI Models

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

Italy's competition authority has closed its investigation into DeepSeek's AI chatbot by accepting commitments to improve transparency around AI-generated content accuracy. The case centers on whether generic warnings about AI limitations adequately protect consumers from relying on potentially false or misleading information produced by large language models.

ItalyTechnology

With decision no. 31784 of 16 December 2025 (the “Decision”), the Autorità Garante della Concorrenza e del Mercato (“AGCM”) closed investigation no. PS12942 against Hangzhou DeepSeek Artificial Intelligence Co., Ltd. and Beijing DeepSeek Artificial Intelligence Co., Ltd. (jointly, “DeepSeek”) by accepting the commitments presented by DeepSeek regarding user information on the risks associated with so-called “hallucinations” of AI models.

AGCM contended that DeepSeek was providing insufficient information to its users about the possibility that their AI models could generate output containing inaccurate, misleading, or false information. Before the proceedings began, DeepSeek was only displaying a generic notice to its users informing them that they were accessing an AI system and that the replies provided were “for reference only”.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from