Shein Once More Under Indictment: AI As A Tool For Copyright Infringement

A new lawsuit has been filed in the United States against the Chinese fast fashion giant. More specifically, the action was brought against a number of companies associated with Shein's sprawling holding company: Roadget Business Pte., Ltd., Shein Distribution Corporation, Shein Technology LLC, Shein US Services, LLC.

The Shein vs. Alan Giana case

Complaining of a "systematic infringement on an industrial scale" of his intellectual property rights is the well-known multimedia artist Alan Giana, whose works (which have been published since 1990) have been reproduced without authorisation on several Shein products.

In recent years, Shein has already been the subject of numerous counterfeit lawsuits, by internationally renowned players, including Levi's and Ralph Lauren. However, the particularity of this dispute lies in the fact that Shein is being accused of exploiting algorithms and artificial intelligence (AI) to identify popular works or works with a