A gifted inventor calls me. He says: "Martin, you are a
successful businessman. Can you please do the CEO for us and make
my product idea successful?"
That happens every now and then, and this is why I am
prepared.
I find out where in the 4×4 Innovation Strategy matrix he
is. This matrix has become an essential assessment tool for me.
My Usual Evaluation Questions And The Result
My first question was: "At what Technology Readiness Level
is your product?"
The answer was: "Prototype ready. Pre-series product
arriving next month from China."
My next question was: "What IP do you have?"
The answer was: "No patent has been filed. But we were told
that we have Copyrights."
