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ARTICLE · 17 JULY 2024

PABLO ESCOBAR – An Immor(t)al Mark?

The Escobar family saga seems to have reached its final chapter.

ItalyIntellectual Property

The Escobar family saga seems to have reached its final chapter. This time we are not referring to the well-known Netflix series based on the life of the Colombian drug lord, but rather to the dispute involving (as both protagonists and antagonists) the EU trademark PABLO ESCOBAR and the European courts.

To better understand the facts, we need to go back to September 30, 2021, the date on which the representatives of Escobar Inc., a Colombian company that manages and holds the intellectual property rights relating to Pablo Escobar, filed a trademark application with the European Intellectual Property Office (EUIPO) to obtain registration of the name PABLO ESCOBAR for a large number of goods and services. The trademark would have been used to distinguish cosmetics, perfumes, pharmaceuticals, but also clothing, sunglasses, musical instruments and even coffee and catering services. Could some typical "tools of trade" such as helicopters, firearms, tobacco and alcoholic

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