The Escobar family saga seems to have reached its final chapter.
This time we are not referring to the well-known Netflix series
based on the life of the Colombian drug lord, but rather to the
dispute involving (as both protagonists and antagonists) the EU
trademark PABLO ESCOBAR and the European courts.
To better understand the facts, we need to go back to September
30, 2021, the date on which the representatives of Escobar Inc., a
Colombian company that manages and holds the intellectual property
rights relating to Pablo Escobar, filed a trademark application
with the European Intellectual Property Office (EUIPO) to obtain
registration of the name PABLO ESCOBAR for a large number of goods
and services. The trademark would have been used to distinguish
cosmetics, perfumes, pharmaceuticals, but also clothing,
sunglasses, musical instruments and even coffee and catering
services. Could some typical "tools of trade" such as
helicopters, firearms, tobacco and alcoholic