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ARTICLE · 25 AUGUST 2020

Adapt Or Die? How Businesses Can Survive

It is not startling that the official government statistics relating to the Gross Domestic Product (GDP) record the most significant slump for a considerable time

ItalyCoronavirus (COVID-19)

It is not startling that the official government statistics relating to the Gross Domestic Product (GDP) record the most significant slump for a considerable time. It should be remembered that the quarterly statistics are actually provisional. Also, the Bank of England has consistently taken a more optimistic view, as reported in the Financial Times,it is sticking to the belief that there will be a relatively speedy recovery at first followed by a slow but steady return to pre-coronavirus levels. Given the crippling effects of the coronavirus pandemic lockdown the situation could be considerably worse.

This is not the moment for businesses to panic. Whilst nobody would pretend the country is in good economic shape, however, it is not all bad news. Not all businesses are shedding staff and those businesses that are quick to see opportunities, and there are opportunities, will be the winners. The move to online shopping has provoked Tesco to announce the creation of

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