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ARTICLE · 10 SEPTEMBER 2025

The Representative Actions Directive And The Rise Of Artificial Intelligence

The newly-introduced European Union Representative Actions Directive ((EU) 2020/1828) has the aim of enabling consumers within the EU to pool together to protect their interests in a range of sectors, ...

IrelandTechnology

The EU Representative Actions Directive

The newly-introduced European Union ("EU") Representative Actions Directive ((EU) 2020/1828) (the "RAD") has the aim of enabling consumers within the EU to pool together to protect their interests in a range of sectors, such as product liability, data protection, financial services, travel and tourism, energy, and telecommunications. Unlike the position with class actions in the United States, under the RAD, representative actions must be brought by an approved representative entity (called a "Qualified Entity") on a not-for-profit basis. Qualified Entities can seek injunctive measures, damages, or both, on behalf of the consumers being represented. There are currently 68 pieces of EU legislation which are within the scope of the RAD, meaning that alleged breach of them can form the basis of a representative action. Those pieces of legislation are listed in Annex I of the RAD. In the digital and technology space, they include

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