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ARTICLE · 09 MAY 2022

Regulators Issue Warnings To Consumers In Respect Of Cryptocurrency Advertising

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The Advertising Standards Authority of Ireland ("ASAI") recently warned that it is monitoring the regulatory response in the UK and worldwide to cryptoasset advertising.

IrelandTechnology
Michael Byrne
Michael Byrne
Samuel Elliott
Samuel Elliott
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The Advertising Standards Authority of Ireland ("ASAI") recently warned that it is monitoring the regulatory response in the UK and worldwide to cryptoasset advertising. 

The ASAI further noted that it had received complaints in respect of three different cryptoasset advertising campaigns, the most recent complaint having been submitted in respect of the campaign run by Floki Inu.  These complaints are the first to be made in respect of the advertising of a cryptoasset in Ireland, and provide helpful guidance for cryptoasset service providers seeking to expand into the Irish market. 

ASAI Complaint against Floki Inu Altcoin 

The creators of the Floki Inu altcoin appointed Media Agency Group to run an advertising campaign in Dublin, which included advertisements on buses and billboards throughout the city. The advertisements featured a cartoon dog wearing an Irish football jersey and Viking helmet. The copy of the ad read "Crypto's No. 1 Dog. Get

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