Data Act Deep Dive: Part 5 – B2C Notice And Transparency Requirements

In Part 5, the final part of our 'Deep Dive' series, we explore B2C transparency and notice requirements under the Act.

In Part 4 of our 'Deep Dive' series on the EU Data Act (Act), we explored unfair terms in a B2B context. The Act marks the first time these protections have been extended to B2B contracts.

Overview: Transparency & (Prospective) Data Holders

The Act requires companies to provide details of how certain data is generated, stored, and used before a contract is signed. The purpose of providing such transparency information is to ensure that users (as consumers) have greater control over the use of their data and to enhance easy access to their data (Recital 24 of the Act).