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ARTICLE · 19 AUGUST 2021

Athletes' Performance Data And Monetisation – Making Cents Of It

William Fry LLP
William Fry LLP
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William Fry LLP

William Fry LLP

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Performance analysis is used widely by clubs and other major stakeholders in sports to evaluate and capture player performance based on objective markers. Players' performance data is commonly used to evaluate a ...

IrelandPrivacy
Craig Sowman
Craig Sowman
Leo Moore
Leo Moore
David Cullen
David Cullen
Patrick Murphy
Patrick Murphy
Karolina Rozhnova
Karolina Rozhnova
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Performance analysis is used widely by clubs and other major stakeholders in sports to evaluate and capture player performance based on objective markers. Players' performance data is commonly used to evaluate a player's key performance metrics such as top speed, sprint distance, number of sprints, distances covered, and heart rate monitoring. Sports technology companies offer a variety of tech solutions for analysing performance datasets. Below we look at the impact of data protection laws on the use of players' data for performance analysis.

Performance Data Analysis: a Growth Market

According to MarketsandMarkets™ (global research and consulting firm) the global sports analytics markets size is expected to grow from $1.9 billion in 2019 to $5.2 billion by 2024, with performance analysis expected to be the fastest growing segment of that market.

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