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ARTICLE · 02 FEBRUARY 2018

When Customers Play To Win – Tips For Running Promotions

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Carlo Salizzo, Lawyer in the Technology and Innovation Group, along with Deirdre Kilroy, Partner and Head of Intellectual Property discuss what to look out for when running prize-givings...

IrelandMedia, Telecoms, IT, Entertainment
Deirdre Kilroy
Deirdre Kilroy
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Carlo Salizzo, Lawyer in the Technology and Innovation Group, along with Deirdre Kilroy, Partner and Head of Intellectual Property discuss what to look out for when running prize-givings and promotions, based on a recent UK case on cheating and dishonesty.

When Customers Play to Win – Tips for those running promotions

A recent decision of the UK Supreme Court over millions of pounds in ill-gotten gambling gains is the latest case on a favourite theme for legal rubbernecks: tales of cunning consumers trying to find a loophole in the terms and conditions of a game or promotion. It reminds us that anybody running a contest or promotion should ensure that its terms and conditions are airtight – for more than just regulatory compliance reasons.

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