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ARTICLE · 28 OCTOBER 2024

MiFID II Marketing Communications Requirements - Dear CEO Letter - Required Actions

William Fry LLP
William Fry LLP
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William Fry LLP

William Fry LLP

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On 10 October 2024, the Central Bank of Ireland (Central Bank) published a Dear CEO Letter to Markets in Financial Instruments Directive (MiFID) investment firms...

IrelandMedia, Telecoms, IT, Entertainment
Shane Kelleher
Shane Kelleher
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Patricia Taylor
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On 10 October 2024, the Central Bank of Ireland (Central Bank) published a Dear CEO Letter to Markets in Financial Instruments Directive (MiFID) investment firms, credit institutions and fund management companies providing MiFID II services to retail clients.

In this article, our Financial Regulation team examines the background to the Dear CEO Letter and the actions it requires of firms. This is the first of two related articles. In a later article, we will take an in-depth look at key themes identified in the Dear CEO Letter.

Dear CEO Letter

The Dear CEO Letter provides feedback to industry on the findings of the Central Bank's thematic review, which examined investment firms' application of the Marketing Communications disclosure requirements as set out in the European Union (Markets in Financial Instruments) Regulations 2017 (MiFID Regulations) and Commission Delegated Regulation (EU) 2017/565 (together, MiFID II). The Dear CEO Letter also outlines the

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