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ARTICLE · 30 JANUARY 2014

It’s All About The Figures

Average Revenue Per User continued to decline.

IrelandMedia, Telecoms, IT, Entertainment
  • Average Revenue Per User ("ARPU") continued to decline. In Q3 2013 mobile ARPU was €26.2 per month, down from €29.3 per month in Q3 2012. This may be due to reduced consumer spending due to the worsened economic climate, lower priced mobile plans, increased sales of bundled products and reductions in roaming and termination rates. The increasing prevalence of VoIP and smartphone messengers such as 'What'sapp' is likely to continue to play a part in this decline.
  • There has been an increase in broadband subscriptions (fixed and mobile) by 0.6% this quarter and by 1.0% compared to Q3 2012. The decline in dedicated mobile broadband subscriptions has continued (down 9.1% on Q3 2012). This could be attributed to the rise in smartphone/tablet usage which has increased by 16.5% compared to Q3 2012.

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