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ARTICLE · 12 AUGUST 2024

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Going For Gold: IP And The Olympics

FRKelly
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As the 2024 Paris Olympic Games come to a close and the excitement builds for the Paralympic Games, light has been shone on the intellectual property issues that surround sports.

IrelandMedia, Telecoms, IT, Entertainment
Rachael Berry
Rachael Berry
Mary Bleahene
Mary Bleahene

As the 2024 Paris Olympic Games come to a close and the excitement builds for the Paralympic Games, light has been shone on the intellectual property issues that surround sports. IP protection is vital in sports, safeguarding the goodwill of brands and enabling rights holders to prevent unauthorized use of their IP. This protection benefits athletes and sports organisations and enhances consumer enjoyment. Below are some of the key IP issues in sports today.

Illegal Streaming

The thrill of major sporting events like the Olympics, UEFA EURO 2024, Wimbledon, and the Six Nations is often marred by counterfeiting and illegal streaming. According to the EUIPO, 12% of EU citizens stream sports content from illegal sources, with this number rising to 27% among those aged 15-24. In Ireland, 37% of the youth admit to this activity. Sports organisations rely heavily on revenue from broadcasting and media rights, with the International Olympic Committee spending around $1.5

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