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ARTICLE · 16 APRIL 2026

ESG Ratings In Fund Marketing Communications

William Fry LLP
William Fry LLP
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William Fry LLP

William Fry LLP

William Fry advises leading Irish and international companies, covering both the public and private...

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The ESG Ratings Regulation introduces new disclosure requirements for fund managers who reference ESG ratings in their marketing materials. Understanding whether your fund's marketing communications trigger these obligations requires careful analysis of what constitutes an ESG rating under the regulation and how the prescribed website disclosures should be implemented by the July 2026 deadline.

IrelandFinance and Banking

The ESG Ratings Regulation imposes website disclosure obligations on UCITS managers and AIFMs that include ESG ratings in fund marketing communications.

Where a fund manager, as part of its marketing communications for regulated products or services, discloses an ESG rating to third parties, the fund manager will have to include specific disclosures under the ESG Ratings Regulation on its website. The fund manager must also include a link to the website disclosures in those marketing communications. The ESG Ratings Regulation defines ESG rating.

Fund managers should examine marketing materials to establish if they disclose an ESG rating which triggers compliance with the ESG Ratings Regulation website disclosure rule by 2 July 2026.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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