Reputation Management – A Corporate Survival Guide

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently” ― Warren Buffett.

For a business, a good reputation is everything, a valuable intangible asset that cannot be underestimated. In today’s increasingly connected and content-driven world, reputations can be tarnished instantly and result in significant loss of business, revenue and goodwill. It has never been more important to take a proactive approach to reputation management.

Here are 8 steps for managing and protecting corporate reputation.

1. Acknowledge the new playing field

The corporate communications landscape is virtually unrecognisable to its counterpart fifteen years ago. We live in a world where value is assigned in real time by “likes and shares” and where online intermediaries like social media platforms are for the most part exempt from liability for the content they host. Businesses are understandably feeling like