A trademark is an embodiment of human intellectual works that
has significant roles in facilitating and improving trade of goods
and services, and investment.
Trademarks with their brand image can satisfy the consumers'
need for identification or distinctive tokens, which is very
important and serves as assurance of the product or service quality
in a free trade and free competition atmosphere.
Trademarks serve as an identification mark since they are used
to distinguish the products of a person, persons or a corporate
body from other persons or corporate bodies.
That's why a trademark is an asset of a company that may
have many gains when utilized by observing the good business and
management process aspects. A trademark is a key consideration in
making business decisions and is also intellectual capital with
economic value that may be added in products and technologies. A
trademark can also improve the value or be assurance for the
investor and financial
