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ARTICLE · 16 MARCH 2022

What Happens In EU, Stays In EU!- Ban Of Google Analytics Following Data Privacy Concerns

S.S. Rana & Co.
S.S. Rana & Co.
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S.S. Rana & Co.

S.S. Rana & Co.

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The entire world has been receptive to the marvel of technology and the rise of the Internet.

IndiaPrivacy
Vikrant Rana
Vikrant Rana
Pranit Biswas
Pranit Biswas
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The entire world has been receptive to the marvel of technology and the rise of the Internet. While the World Wide Web has undoubtedly proven itself to be a boon to mankind, however some may argue that the curiosity of man and the evolution of the internet is inching towards becoming a cauldron about to explode. Big companies like Google and Meta, who currently are the torch-bearers of possessing huge magnitudes of sensitive personal data, are now facing the heat of significant questions being raised by various governments and authorities, including the treatment of private and sensitive information of its users.

While the world has just begun questioning and exploring these data privacy issues in the age of technology and artificial intelligence which also involves high stakes of morality, the Austrian ship of data privacy on the other hand has just unfurled their sails by recently holding the services engaged/offered by Google Analytics as unlawful, giving a very

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