"You become a celebrity, not because of your work or
what you do, but because you have no privacy", said Lisa
Kudrow. Celebrities across the globe are faced with the daunting
task of keeping their personal lives away from public scrutiny. At
the same time, along with this right to privacy, is also the public
image that every celebrity possesses, hones and protects
passionately. This public image is often considered to be an
intangible asset owned by a celebrity.
The rights enjoyed by celebrities are a bundle, including
publicity rights, image rights, distribution rights, personality
rights, and privacy rights. These rights are intangible and are
often prone to misuse and misappropriation. In India, personality
rights, publicity rights, privacy rights, celebrity rights and all
such other rights have gained immense traction of late,
attributable to the number of litigations related to these rights
present before Indian courts. Indian law in this context is still
at a
