A privacy policy is more than a page placed in the footer of a website. It explains how a business collects, uses, stores and shares personal information. For organisations operating in India, understanding the privacy policy requirements has become increasingly important following the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025.
The legal framework is moving towards a more structured approach to privacy notices, consent, security, retention and individual rights. At the same time, sector specific regulations and international privacy laws may apply to particular businesses. A well drafted privacy policy should therefore reflect actual business practices rather than rely on a generic template.