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ARTICLE · 14 FEBRUARY 2025

Crumbs Of Compliance: ASCI's New White Paper

Naik Naik & Company
Naik Naik & Company
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Naik Naik & Company

Naik Naik & Company

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Have you ever contemplated the kind of radical impact of cookies-not the edible kind but the small text files that websites place on an individual's device- which may collect and store data related to one's preferences.

IndiaPrivacy
Vyoma Patel
Vyoma Patel
Vishal Menon
Vishal Menon
Simran Jayarao
Simran Jayarao

Have you ever contemplated the kind of radical impact of cookies-not the edible kind but the small text files that websites place on an individual's device- which may collect and store data related to one's preferences, personal details and even the browsing history have on our lives? As individuals, we often look past the data protection and privacy related issues surrounding them. While Section 6 of the Digital Personal Data Protection (DPDP) Act of 2023, clearly mandates data fiduciaries such as advertisers to seek specific consent that is free and unambiguous in nature, the Act has never implemented in our country for lack of structural implementation guidelines. To address the same, the DPDP Rules were published this January and are awaiting public feedback until February 18, 2025.

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