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ARTICLE · 06 OCTOBER 2026

AI, Machine Learning And Data Protection Laws: What Businesses Need To Know

Mansukhlal Hiralal & Company
Mansukhlal Hiralal & Company
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Mansukhlal Hiralal & Company

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Artificial intelligence and machine learning systems depend heavily on data, raising important questions about privacy compliance. Businesses must navigate the Digital Personal Data Protection Act, 2023 alongside information technology laws, contractual obligations, and sector-specific regulations when deploying AI systems that collect, analyze, or generate information relating to identifiable individuals.

IndiaPrivacy
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Mansukhlal Hiralal & Company
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Artificial intelligence and machine learning systems depend heavily on data. Businesses use AI to analyse customers, automate decisions, personalise services, detect fraud, support employees and generate content. As these systems become more sophisticated, the relationship between technology and privacy becomes increasingly important. AI and data protection laws therefore need to be considered together whenever an AI system collects, analyses, stores or generates information relating to identifiable individuals. In India, businesses must consider the Digital Personal Data Protection Act, 2023 alongside information technology laws, contractual obligations, cybersecurity requirements, intellectual property rules and sector specific regulations. The legal question is no longer simply whether a company can use AI. It is whether the company can use the relevant data for the specific AI purpose in a lawful, transparent and responsible manner.

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