What Steps Should The Trademark Owners Take In Order To Avoid Any Future Litigation?

The owner of a trademark can do so much at the preliminary stage itself to avoid future litigation and/or conflicts. The following steps are advisable in order to safeguard the trademark:

STEP 1: Do your Research and Search!

The selection of trademark is one of the most crucial steps for creating an interesting corporate identity or a brand. One should try to have a "storyboard" with objective reasoning for selecting a particular trademark. Often such storyboards along with reason for creation or selection of a particular trademark / logo are helpful while establishing proprietary over the mark. While application of mind is important in creation or selection of a trademark, at the same time, one should be very careful of not (even accidently) infringing existing trademarks in the relevant service or product fields. Before choosing a trademark, one must first check whether the mark already exists in the market or not. An official trademark search should be conducted